“Get Skimtimate”
A mock photo shoot for Skims, an intimate and loungewear brand, that prides itself on inclusivity. This campaign was based around a simple slogan: get skimtimate, and promotes a possible new couples line.
My Role:
I had the privilege of creative directing this campaign. I was in charge of the entire process, from pre-production until the final post-production presentation. While creating the concept, I wanted to find an extension that Skims hadn’t explored before, and a couples line was the perfect choice.
Skills:
Creative direction
Mockup creation
Adobe InDesign, Photoshop, and Lightroom
Storyboarding
Shotlisting