“Shared Strides”
This mock Adidas campaign is based around the idea of strangers, and how we share small moments that connect us, one of them being wearing Adidas. Everyone, from all different lives, can find purpose in Adidas. We share more with each other than we think; we share strides.
ON FILM
My Role:
I had the privilege of being on the creative direction team for this campaign. I was in charge of the film process, from pre-production storyboarding and shotlisting and the post-production work including color grading and editing. I came up with the slogan “shared strides” after talking with the team about what our true purpose for the campaign was: to connect generations of motivated movement.
Skills:
Creative direction
Mockup creation
Adobe InDesign, Photoshop, Premiere Pro, and Lightroom
Final Cut Pro X
Storyboarding
Shotlisting
Video editing